A Movement, Not A Market is a tobacco and alcohol preention resource for the LGBTQI community. It is a FREE multimedia educational resource on media literacy, the portrayal of the LGBTQI community in media, and the targeting of the LGBTQI community with tobacco and alcohol products.

This DVD-ROM can help improve the ability to access, analyze, evaluate, and produce media messages, and to become an active participant in our media culture. This resource contains 52 media examples (from TV shows, films, magazines, and counter-marketing campaigns), a printable discussion guide, and handouts.

A Movement, Not A Market can be used in classrooms, community groups, and other group settings to:

• understand media literacy in the context of alcohol and tobacco prevention.
• gain more awareness regarding the marketing of tobacco and alcohol products to the LGBTQI community.
• explore portrayals of the LGBTQI community in the media.